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Friday, 21 February 2014

12 Best Onpage SEO Factors Which Will Surely Boost website Ranking

Best Onpage SEO Techniques for Better Ranking on SERP



Onpage Optimization and Offpage Optimization are two different parts of overall SEO and generally come at two different stages of Search Engine Optimization. Onpage SEO means the optimization techniques we used to do ON our website or ON a webpage which is being optimized. Depending on the technology (CMS or Blog or customized web application) Onpage Optimization should be done when the website is getting built or the articles are getting written and ideally it should be completed before the launching of the site or posting of a new content.

Offpage SEO is done OUTSIDE of the website once it is live on internet or after we publish a new web content (new URL)

There are many ON Page SEO factors which help to increase the rank of a website or a webpage. In this post we will see what and how to do on page SEO ethically to boost the ranking of a site.



1.  Importance of Page Title on SEO


Page Title is the most valuable and important On-Page SEO factor for a website.

The typical length of Page Title is 70 including everything (alphabets, numbers, special characters, spaces etc.).

All pages within a website should have unique Page Titles with the most important targeted keyword/s for or about that page.

One well optimized Page Title should start with the keyword/s instead of mentioning the keywords in the middle or at the end of the Title.

Use modifiers like best, top, advanced, year, list etc. in your Page Title which will help to rank high on Search Engine Result Page (SERP) and to get better CTR (Click Through Rate).

Concentrate on one topic per page. Do not write similar contents on same topic with same or identical targeted keyword/s or keywords phrase/s on multiple pages page title.
Read Moz article on Keyword Cannibalization.



2.  Optimized Meta Description


Meta Descriptions are the second most important on-page SEO factor after Page Title.

Meta Description plays two different roles on overall SEO. First, if properly and naturally optimized then it will help to get better ranking on SERP for specific keyword/s and secondly if it is well written without any grammatical or spelling errors and if it is appealing and sounds credible then it would deliver better CTR to a website.

Write natural Meta Descriptions mentioning the variation of primary keyword/s (for Bots) and describing the overall page topic (for humans) uniquely within 150 characters.

Each page within a website should have unique Meta Descriptions. DO NOT put duplicate Meta Description on multiple pages.
Check Matt Cutts video on best SEO practice for Meta Description

We can check duplicate Page Title, Meta Description and Meta Keywords at Goole Webmaster tool. On webmaster tool site dashboard click on Site Appearance and then on HTML improvements section we can check if we have any long, short or duplicate Meta tags or Page Titles.


How to do On Page SEO


Monday, 17 February 2014

Top 6 legitimate ways to earn money online

Top 6 reliable and scalable ways to earn money by working online at home


First of all we would like to confirm that there is nothing called easy money. If there was something like that then perhaps no one would have worked hard day after day. To earn money or to become successful everyone must have to work hard, hold patience and be dedicated & consistent. The amount of money we can earn online depends on the time, efforts and expertise level invested for the same.

We are jotting down some of the most legitimate, reliable and scalable source of online income in India. Depending on your skill set you have to decide which suits you mostly and start working harder on that. Please do not expect that a huge amount of money will start to flow to your bank account overnight.




1. Earn Money by Providing SEO and SEM Services to clients


Search Engine Optimization or SEO and Search Engine Marketing or SEM is booming day after day in India and across the globe. Mostly small businesses, entrepreneurs and start-up companies are hiring professional Search Engine Optimizers or Marketers as freelancer. These types of businesses always have some tight budget for their promotional or marketing activities and mostly they cannot afford to appoint an SEO or SEM service company and that is the reason they prefer to hire individual freelancers for SEO or internet marketing for their business websites or blogs.

Search Engine Optimization or Marketing is high end skill set that is used to bring a website on the first page of Google with good ranking for particular keyword/s. If you are capable of doing this then you can utilize your skills to earn good amount of money month after month.

Unlike most other open source skills where you design or develop something for your client and get paid one time but in case of SEO, it is long term in nature and should be continued as long as one business wants their website to be on the first page of Google for their business keyword/s. So if you can deliver good Return of Investment (ROI) to your clients in terms of quality and targeted visitors/conversions/sales to their website or business then they will be more than happy to pay you each month for your SEO or SEM services.

Initially getting clients might look difficult but first you have to understand and select your target market and channels to promote your services. If you are an SEO trained individual or professional then you can use different Social Medias to get initial clients by sharing your knowledge and solving their SEO related queries and problems on different communities and groups. This will surely get you your first client. Always remember to deliver quality services because that will bring more clients and references to you. Build relationship on Social Medias as because that will matter at the end of the day.

Other than Social Medias, there are different other types of websites from where you can get freelancing SEO or SEM jobs. We all know about classified websites like Quikr, OLX, Craigslist, Backpage, Gumtree etc. You can use these free ad posting websites to reach to your prospective clients by simply posting quality ads related to your SEO or Search Engine Marketing services regularly (please do not spam those sites). There are couple of websites like elance.com, seoclerks.com, fiverr.com, socialhawkers.com, skillpages.com and other freelancing sites which can be utilized for the same.




2. Website designing can get you good amount of income


If you are a creative website designer then you can make good amount of money by designing quality and attractive websites for different companies. Website designing is comparatively easier and needs no pre technical skillset or educational background. If you are creative by nature and if you can design visually beautiful websites then you can shine in this line. This is a bit tough market because competition is very high in the local, national and international market. But if you are good in this then you have to know how to promote and sell your skills to others to get regular clients for web designing. We would suggest you to focus on your local market first, build some (at least 10) quality websites and make the portfolio which you can further use to attract more clients beyond your initial targeted market.

A good designer has many good prospective ways on which they can work and earn regularly without any limits. You have to be always industry ready in terms of web designing skill sets. Like, now-a-days responsive websites are on trend and indeed this is required to target or tap the huge mobile users. More and more companies are leaning to redesign or re-launch their fresh responsive websites for their targeted audience. So if you are good in responsive site designing then you have a very good opportunity and market for you.

Do not limit yourself into website designing only. Learn to design infographics, web based business presentations, ebook covers, website logos and blog or wordpress themes etc. These all are very good for regular earning.



Top 6 ways to make money online by working at home



Tuesday, 11 February 2014

Why small and medium sized business owners in India should learn SEO

You have to rely and depend on SEO to grow your new or small business organically in long run


India is a young nation and its business echo system is booming and expanding very fast. More and more businesses are starting up in India and the best part is that the rural India is also playing a major role in the Indian business sphere. In India we have some basic infrastructure problems which are hindering the growth of the small businesses specially who are operating or doing business in the rural India though they have very high potentials.

Now no matter whether you are doing your business in rural or urban India, if you want to do your business or specifically if you want to increase the sales of your products or services then you have to have a strong presence across internet. So a company website for your business is must now-a-days. But only having a website on internet is not going to help you much today in terms of sales, as because today the competition is much higher than ever before. And that is why you need to market your products or services virtually to your targeted online customers or clients. This is where Search Engine Optimization or SEO plays the major role in drawing new customers and retain the old customers of your business organically.

If you are unknown about what is SEO or how it is going to help your business then feel free to contact us and we will be happy to help you in this regard. Simply Search Engine Optimization or SEO is a technique or set of strategies and processes which brings your website at the higher position (on first page good rank) on different search engine (SERP) like Google, Yahoo, Bing, MSN etc.

Most of the Indian youth customers and consumers make their buying decision by searching on Google search engine just as like you. So you can understand, if your business comes on the first page on Google when searched with your business keyword then it is quite natural for you to do more businesses and thus SEO generates more sales and revenue for your business. But on the contrary if your business website is not coming on the first page of Google with a good top position then you are loosing most of the potential buyers of your products or services and thus doing fewer businesses than what you could have done.


SEO training in Kolkata for small businesses



There are many good SEO service companies who will give you the ethical and organic ranking by following the actual SEO (Google) guideline but there are numbers of spammy and cheap SEO service providers who can fool you to make some quick money. The most dangerous thing is that SEO starts to show it’s results approximately after 3 months  of it's inception and if it is done unethically and unnaturally then there are huge risks of loosing your footprints on Google and other search engines and it is even more difficult to recover your site from that state. You should be aware of those types of companies. Now you may ask how would you know or identify those spammy and unethical companies. Yes that is a bit difficult for you if you know nothing about SEO and your actual business needs from an SEO service provider. SEO changes or rather improves very frequently so as your business strategies and you must learn SEO on your own for the sake of your business (at least the basics of SEO and the actual guidelines of Google Webmaster).

The basics of SEO are very simple which can be learnt easily and does not require any type of technical expertise. At our SEO training facility in Kolkata we offer Search Engine Optimization training to various small businesses which helps them to grow and do better business in long term.

We follow fully customizable, flexible, adaptable and totally industry designed SEO syllabus for different types of businesses in Kolkata as SEO strategies vary a lot depending on the business and its type. We understand that the business owners and small business marketers are extremely busy with their daily business related jobs and again learning SEO is another time consuming work-load but we would like to assure you that this is going to be worth of your valuable time in long run for your business and company.


video


The benefits of learning SEO being a business owner, entrepreneur or marketer


Friday, 7 February 2014

Video making and marketing training in Kolkata and Howrah

Video marketing training in Kolkata – how to make money doing video creation and video marketing in Kolkata and Howrah


In the year of 2013 on SEO industry we have seen huge changes on different algorithms, techniques, concepts etc. Among them video marketing is one of the most valuable upcoming trend. Videos are more appealing than a picture and even more attractive than simple text articles. Videos help getting good quality back-links for SEO, videos make the brand identity and awareness about a product or service. Previously mostly big companies used to use videos to attract more and more customers and to market their products to a vast number of people because video marketing was one of the most costly and niche marketing or campaigning type. But since last few years it is becoming more and more popular and affordable to the medium and small sized companies, brands or start-up entrepreneurs.


There are couple of different types of videos. Like –
  • Product or Service demonstration or  explainer videos.
  • Customer feedback Videos.
  • Press Release videos.
  • How To or Do It Yourself (DIY) videos.
  • Online Training videos (Webinar).
  • Marketing videos.
  • Event or Seminar videos and many others.



There are different types of services associated with web video industry.

  • Web Video making or creation services.
  • Web Videos for SEO.
  • Web Video marketing services.





As a freelancer or part timer you can earn huge money by doing any of these video services.

Monday, 3 February 2014

SEO Jobs, Career growth and earning opportunities in Kolkata and India

How is the career of a trained SEO and how is the job market in India and what are the earning opportunities in SEO


SEO or Search Engine Optimization is an IT skill set and a set of processes or techniques which enables a website (URL) to come on the first page of Google with a good ranking when searched for a particular keyword or keyword phrase. Thus SEO helps businesses to reach to their millions and billions of customers easily and organically and hence generates more sales and money for that business or the company.

Search Engine Optimization or SEO is a hunger’s job. You should join SEO industry if you can see opportunities in all the challenges and if you have a real fire in your belly to earn good amount of money. Yes, today’s modern SEO is a challenging job which needs proper training, hard work and a continuous willingness to learn new things whenever get a chance.


Previous Vs. Current industry requirements on SEO – JOB Market on SEO


1 or 2 years back SEO was a happy-go-lucky kind of smart IT job or career path where no particular educational or technical background was required. Things have not changed much, still now you do not have to be from a technical background to pursue your career on SEO. You can be from a general degree or diploma background from various streams like BA, BSc, BCom, BCA, polytechnic or any master degree or technical degree and easily can start your career on SEO or digital or internet marketing industry. But previously the SEO industry was more flat and generic where a fresher with a little bit of knowledge on HTML and SEO can join a company as SEO professional. But now-a-days companies in Kolkata and across India are preferring to hire properly trained and industry ready SEO professionals. Today’s SEO is no way similar to the SEO of 2010 or 2011. SEO has evolved a lot in last few years and there are huge opportunities for new graduates. Today most of the IT, Media, PR and Mass Com. companies are having their own SEO vertical and hiring huge numbers of properly trained fresher SEO and experienced SEO professionals.



SEO career and job opportunities in Kolkata and India